About cookies in general

Cookies are used in our online service for the purpose of developing the user experience (tracking cookies) and enabling functionalities in the service (functional cookies). A cookie is a text document which is stored on the user’s computer for a fixed period when visiting the online service’s site. If you wish, you can avoid the use of cookies by defining your browser settings in such a way that cookies are not stored during use. This may however have a detrimental effect on the functionalities and user experience of the website, or in some cases prevent its use entirely. Marketing cookies help Ferrari Club Finland choose the most suitable content for the person according to Ferrari Club Finland’s understanding.

Tracking cookies

User statistics are collected from the website which are intended for tracking and developing the website as well as designing marketing.

In addition to this, the website uses target group and subject data collection (Google Analytics Demographics), which combine e.g. age, gender and the user’s subjects of interest to the user’s tracking data. Settings concerning the collection of this data can be changed in your own Google account. If you wish, you can disable Google Analytics tracking with a browser add-on (https://tools.google.com/dlpage/gaoptout/).

Third-party providers, such as Google, Hubspot and Facebook, may also use cookies or web beacons (tracking pixel), so that the user will see certain advertisements when visiting other websites. The efficiency of marketing communications and advertising performance is measured with third-party providers’ technology (Hubspot, Google and Facebook). Data collected with cookies and web beacons is anonymous to Ferrari Club Finland. Anonymous data is collected via a tracking pixel placed by third-party advertisers on the website in order to design personalised content for the users for the marketing purposes of products and services.

Functional cookies

The website’s functional sub-areas, which require the user to log in or other authentication require a cookie in order to function. The necessary data about the user is stored in the data of the cookie, and the cookie is removed at the end of its fixed period or when the user logs out.

Other identifiers

Identifier data about the online service’s user is stored in connection with the use of the online service in the log files of the server and online service (e.g. IP address, opened page and searched files as well as any errors during use) and data about the operation of the website’s user interface is collected (saves, heat map data, forms’ user details). The purpose of the collection of this data is the targeting of the service’s marketing, tracking and development of the service as well as the continuous improvement of fault tolerance and data security.